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Rafael Barioni
  • Bio
  • Reel

Filmmaker, writer, actor and executive producer of movies, TV series and internationally awarded campaigns. At the age of 41, he has over 38 years of experience in entertainment and advertising. Rafael was awarded as a director at the Promax Global Excellence 2022 and Promax Latin America 2022.

He is the director of the movies Herchcovitch; Exposto (HBO Max), All That Drag (NBCUniversal), and O Invisível (upcoming). Rafael is the creator of the TV series Pericia Lab (AXN), Cinelab Aprendiz (Universal Channel/ Syfy), Missão AXN (AXN) and Na Corrida (History Channel), author of the book Manual do Jovem Cineasta (Ciranda Cultural) and executive producer of 04 acclaimed documentaries about women empowerment produced by NBCUniversal.

Throughout his career, he gave life to more than 120 TV series' episodes as a director, over 250 episodes as an actor and host, plus more than 10,000 promos as a creative director, and has been seen on stage by over 100,000 people.

Rafa grew up on set. At the age of two, he started his career riding a Mickey tricycle in a commercial, subsequently leading to various other advertising campaigns. At the age of nine, he starred in the play O Céu Tem Que Esperar (Heaven Must Wait by Paul Osborn) alongside Paulo Autran, the greatest Brazilian actor of all time - who called Rafael the best actor of his generation in an interview. At that same time, Rafa became a host on X-Tudo, a classic TV show broadcast nationwide by TV Cultura.

In 2005 he completed a degree in film. After that, he directed music videos, campaigns and TV series for some of the most influential global media companies.

Since 2014, he has been a partner and creative director at Mood Hunter, a creative agency based in the U.S, Brazil and Colombia. Among its clients are Disney, Paramount, Red Bull, NBCUniversal, Sony Pictures, Amazon and Warner Bros Discovery. 

O Invisível | 2025 | Feature Film | 90’ | Thriller| Mood Hunter

Director & Screenwriter & Executive Producer

Herchcovitch; Exposto | 2024 | Documentary 90’ | HBO-MAX

Director & Screenwriter & Executive Producer

Manual do Jovem Cineasta | 2024 | Book | Ciranda Cultural

Writer

Perícia Lab | 2022-2025 | True Crime Series | 03 seasons | AXN

Creator & Director & Showrunner

Descosturando com Herchcovitch | 2022-2025 | Reality Show | 03 seasons | Universal+

Director & Executive Producer

All That Drag | 2022 | Documentary 50’ | NBCUniversal

Director & Executive Producer

Voces de E! LATAM | 2022 | Documentary 50’ | NBCUniversal

Writer & Executive Producer

Vozes do E! Brasil | 2022 | Documentary 50’ | NBCUniversal

Executive Producer

Voces de E! LATAM - The Artificial Intelligence Experiment | 2021 | Documentary 50’ | NBCUniversal

Writer & Executive Producer

Vozes do E! Brasil | 2021 | Documentary 50’| NBCUniversal

Executive Producer

Cinelab Aprendiz | 2018 - 2020 | Reality Show | 03 Seasons | SyFy

Creator & Director

Na Corrida | 2016 - 2017 | Reality Show | 02 Seasons | History Channel

Creator & Director & Showrunner

Missão AXN | 2016 - 2017 | Immersive Drama | 02 Seasons | AXN

Creator & Director & Showrunner

Corre e Costura | 2016 | Reality Show | 01 Season | Fox Life / SBT

Director & Format Development

Cinelab | 2014 - 2016 | Reality Show | 03 Seasons | Universal Channel / Syfy

Director & Format Development

Hermes & Renato | 2014 | Comedy | First Episode & Opening Sequence | FX

Director

Sony On - Copacabana Club | 2011 | TV Show | Special Episode | Sony Channel

Screenwriter & Director

Ao Ponto | 2008 - 2009 | TV Show | 02 Seasons | TV Cultura

Screenwriter

Colmeia dos Santos | 2008 | Play

Author & Director

Então Tá, Vamos Falar de Música | 2007 - 2008 | Documentary TV Series | MTV

Director Assistant

Arthur, o Estagiário | 2007 | Webseries | MTV

Actor (protagonist)

Ariela Fora do Mar | 2006 | Play

Actor

Galera | 2001 - 2004 | TV Drama Series | TV Cultura

Actor (protagonist)

Fazendo Escola | 2001 - 2002 | TV Show | TV Cultura

Host

Movix | 1999 - 2001 | TV Show | TV Cultura

Host

Brasil Lê-Lê | 1999 | Play

Actor (protagonist)

X-Tudo | 1993 - 1999 | TV Show | TV Cultura

Host

O Céu Tem Que Esperar | 1992 - 1996 | Play

Actor

Promax Awards 2022 Latin America - Silver Winner

Directing - Met Gala E! - NBCUniversal

Promax Awards 2022 Global Excellence - Bronze Winner

Directing - Met Gala E! - NBCUniversal

Clio Awards 2023 - Silver Winner

Promo Craft - Batman - Max

Promax Awards 2022 Latin America - Gold Winner

Micro Video Content for Social Media - Met Gala E! - NBCUniversal

Promax Awards 2022 Latin America - Silver Winner

Promo not Using Programming Footage - Met Gala E! - NBCUniversal

Promax Awards 2022 Latin America - Silver Winner

Entertainment/ Variety/ Music Promo - Met Gala E! - NBCUniversal

Promax Awards 2022 Latin America - Silver Winner

Holiday/ Seasonal/ Special Event Promo - Met Gala E! - NBCUniversal

Promax Awards 2022 Latin America - Silver Winner

Editing - The Switch Spot - Warner Bros Discovery Latin America

Promax Awards 2022 Latin America - Silver Winner

Drama Promo - Euphoria’s Max Marathon - Warner Bros Discovery Latin America

Promax Awards 2021 Latin America - Gold Winner

Video Content For Social Media - Devs - Disney / Fox Premium

Promax Awards 2021 Latin America - Silver Winner

Against All Odds - LGBTQIA+ E! - NBCUniversal

Promax Awards 2020 Latin America - Gold Winner

Use of Influencers - LGBTQIA+ E! Special Spot - NBCUniversal

Promax Awards 2020 Latin America - Gold Winner

Public Service Announcement - LGBTQI+ E! Special Spot - NBCUniversal

Promax Awards 2019 Latin America - Nominee

Directing - Star Power Brazil (Vozes) - NBCUniversal

Promax Awards 2019 Latin America - Silver Winner

Promo Not Using Programming Footage - Star Power Brazil - NBCUniversal

Promax Awards 2019 Latin America - Silver Winner

Movie Promotion - Matrix 20 Años - HBO Latin America / Cinemax

Promax Awards 2018 Latin America - Gold Winner

Comedy Promotion - Atlanta - Fox Latin America

Promax Awards 2018 Latin America - Gold Winner

Sound Design - Atlanta - Fox Latin America (Creative Director)

Promax Awards 2018 Global Excellence - Silver Winner

Brand Integration Campaign Show Promo - Missão AXN & Motorola

Promax Awards 2018 Latin America - Silver Winner

Editing - Atlanta - Fox Latin America (Creative Director)

Promax Awards 2018 Latin America - Silver Winner

Original Music - Atlanta - Fox Latin America (Creative Director)

Promax Awards 2018 Latin America - Silver Winner

Use of Influencers - S.W.A.T. - Fox Latin America

Promax Awards 2017 Latin America - Gold Winner

Digital Social Campaign - Missão AXN

Promax Awards 2017 Global Excellence - Silver Winner

Special Project - Entubados na Paulista - Sony Pictures Television

Promax Awards 2016 Latin America - Silver Winner

Best Editing - Promo Novas Temporadas AXN

Promax Awards 2014 Latin America - Bronze Winner

Best Comedy Promotion - Agora Sim, fora da caixa - Sony Pictures Television

Promax Awards 2012 Latin America - Silver Winner

Best Program Promotional Spot In House - Pan Am Nuvens - Sony Pictures Television

Contact: bel@moodhunter.com.br