Filmmaker, writer, actor and executive producer of movies, TV series and internationally awarded campaigns. At the age of 41, he has over 38 years of experience in entertainment and advertising. Rafael was awarded as a director at the Promax Global Excellence 2022 and Promax Latin America 2022.
He is the director of the movies Herchcovitch; Exposto (HBO Max), All That Drag (NBCUniversal), and O Invisível (upcoming). Rafael is the creator of the TV series Pericia Lab (AXN), Cinelab Aprendiz (Universal Channel/ Syfy), Missão AXN (AXN) and Na Corrida (History Channel), author of the book Manual do Jovem Cineasta (Ciranda Cultural) and executive producer of 04 acclaimed documentaries about women empowerment produced by NBCUniversal.
Throughout his career, he gave life to more than 120 TV series' episodes as a director, over 250 episodes as an actor and host, plus more than 10,000 promos as a creative director, and has been seen on stage by over 100,000 people.
Rafa grew up on set. At the age of two, he started his career riding a Mickey tricycle in a commercial, subsequently leading to various other advertising campaigns. At the age of nine, he starred in the play O Céu Tem Que Esperar (Heaven Must Wait by Paul Osborn) alongside Paulo Autran, the greatest Brazilian actor of all time - who called Rafael the best actor of his generation in an interview. At that same time, Rafa became a host on X-Tudo, a classic TV show broadcast nationwide by TV Cultura.
In 2005 he completed a degree in film. After that, he directed music videos, campaigns and TV series for some of the most influential global media companies.
Since 2014, he has been a partner and creative director at Mood Hunter, a creative agency based in the U.S, Brazil and Colombia. Among its clients are Disney, Paramount, Red Bull, NBCUniversal, Sony Pictures, Amazon and Warner Bros Discovery.
O Invisível | 2025 | Feature Film | 90’ | Thriller| Mood Hunter
Director & Screenwriter & Executive Producer
Herchcovitch; Exposto | 2024 | Documentary 90’ | HBO-MAX
Director & Screenwriter & Executive Producer
Manual do Jovem Cineasta | 2024 | Book | Ciranda Cultural
Writer
Perícia Lab | 2022-2025 | True Crime Series | 03 seasons | AXN
Creator & Director & Showrunner
Descosturando com Herchcovitch | 2022-2025 | Reality Show | 03 seasons | Universal+
Director & Executive Producer
All That Drag | 2022 | Documentary 50’ | NBCUniversal
Director & Executive Producer
Voces de E! LATAM | 2022 | Documentary 50’ | NBCUniversal
Writer & Executive Producer
Vozes do E! Brasil | 2022 | Documentary 50’ | NBCUniversal
Executive Producer
Voces de E! LATAM - The Artificial Intelligence Experiment | 2021 | Documentary 50’ | NBCUniversal
Writer & Executive Producer
Vozes do E! Brasil | 2021 | Documentary 50’| NBCUniversal
Executive Producer
Cinelab Aprendiz | 2018 - 2020 | Reality Show | 03 Seasons | SyFy
Creator & Director
Na Corrida | 2016 - 2017 | Reality Show | 02 Seasons | History Channel
Creator & Director & Showrunner
Missão AXN | 2016 - 2017 | Immersive Drama | 02 Seasons | AXN
Creator & Director & Showrunner
Corre e Costura | 2016 | Reality Show | 01 Season | Fox Life / SBT
Director & Format Development
Cinelab | 2014 - 2016 | Reality Show | 03 Seasons | Universal Channel / Syfy
Director & Format Development
Hermes & Renato | 2014 | Comedy | First Episode & Opening Sequence | FX
Director
Sony On - Copacabana Club | 2011 | TV Show | Special Episode | Sony Channel
Screenwriter & Director
Ao Ponto | 2008 - 2009 | TV Show | 02 Seasons | TV Cultura
Screenwriter
Colmeia dos Santos | 2008 | Play
Author & Director
Então Tá, Vamos Falar de Música | 2007 - 2008 | Documentary TV Series | MTV
Director Assistant
Arthur, o Estagiário | 2007 | Webseries | MTV
Actor (protagonist)
Ariela Fora do Mar | 2006 | Play
Actor
Galera | 2001 - 2004 | TV Drama Series | TV Cultura
Actor (protagonist)
Fazendo Escola | 2001 - 2002 | TV Show | TV Cultura
Host
Movix | 1999 - 2001 | TV Show | TV Cultura
Host
Brasil Lê-Lê | 1999 | Play
Actor (protagonist)
X-Tudo | 1993 - 1999 | TV Show | TV Cultura
Host
O Céu Tem Que Esperar | 1992 - 1996 | Play
Actor
Promax Awards 2022 Latin America - Silver Winner
Directing - Met Gala E! - NBCUniversal
Promax Awards 2022 Global Excellence - Bronze Winner
Directing - Met Gala E! - NBCUniversal
Clio Awards 2023 - Silver Winner
Promo Craft - Batman - Max
Promax Awards 2022 Latin America - Gold Winner
Micro Video Content for Social Media - Met Gala E! - NBCUniversal
Promax Awards 2022 Latin America - Silver Winner
Promo not Using Programming Footage - Met Gala E! - NBCUniversal
Promax Awards 2022 Latin America - Silver Winner
Entertainment/ Variety/ Music Promo - Met Gala E! - NBCUniversal
Promax Awards 2022 Latin America - Silver Winner
Holiday/ Seasonal/ Special Event Promo - Met Gala E! - NBCUniversal
Promax Awards 2022 Latin America - Silver Winner
Editing - The Switch Spot - Warner Bros Discovery Latin America
Promax Awards 2022 Latin America - Silver Winner
Drama Promo - Euphoria’s Max Marathon - Warner Bros Discovery Latin America
Promax Awards 2021 Latin America - Gold Winner
Video Content For Social Media - Devs - Disney / Fox Premium
Promax Awards 2021 Latin America - Silver Winner
Against All Odds - LGBTQIA+ E! - NBCUniversal
Promax Awards 2020 Latin America - Gold Winner
Use of Influencers - LGBTQIA+ E! Special Spot - NBCUniversal
Promax Awards 2020 Latin America - Gold Winner
Public Service Announcement - LGBTQI+ E! Special Spot - NBCUniversal
Promax Awards 2019 Latin America - Nominee
Directing - Star Power Brazil (Vozes) - NBCUniversal
Promax Awards 2019 Latin America - Silver Winner
Promo Not Using Programming Footage - Star Power Brazil - NBCUniversal
Promax Awards 2019 Latin America - Silver Winner
Movie Promotion - Matrix 20 Años - HBO Latin America / Cinemax
Promax Awards 2018 Latin America - Gold Winner
Comedy Promotion - Atlanta - Fox Latin America
Promax Awards 2018 Latin America - Gold Winner
Sound Design - Atlanta - Fox Latin America (Creative Director)
Promax Awards 2018 Global Excellence - Silver Winner
Brand Integration Campaign Show Promo - Missão AXN & Motorola
Promax Awards 2018 Latin America - Silver Winner
Editing - Atlanta - Fox Latin America (Creative Director)
Promax Awards 2018 Latin America - Silver Winner
Original Music - Atlanta - Fox Latin America (Creative Director)
Promax Awards 2018 Latin America - Silver Winner
Use of Influencers - S.W.A.T. - Fox Latin America
Promax Awards 2017 Latin America - Gold Winner
Digital Social Campaign - Missão AXN
Promax Awards 2017 Global Excellence - Silver Winner
Special Project - Entubados na Paulista - Sony Pictures Television
Promax Awards 2016 Latin America - Silver Winner
Best Editing - Promo Novas Temporadas AXN
Promax Awards 2014 Latin America - Bronze Winner
Best Comedy Promotion - Agora Sim, fora da caixa - Sony Pictures Television
Promax Awards 2012 Latin America - Silver Winner
Best Program Promotional Spot In House - Pan Am Nuvens - Sony Pictures Television